home
frankly speaking podcast

#39 Dr. Anneloes Smitsman: Social Tipping Points and How Can Business Contribute to Systems Change

Listen to Dr. Anneloes Smitsmann Systems scientist, futurist, founder and CEO of EARTHwise.

“We don't just need to change companies, but to change the system.” How often have we heard this statement?

In this episode, we asked Dr. Anneloes Smitsman what system change means and how companies can contribute to achieving it.

Richard and his guest also discuss if there is a social tipping point where people's acceptance of the need to act on climate change will make a decisive difference in how consumers, employees and investors support the necessary changes in companies.

“When it comes to creating a positive social tipping point, we must not wait for the negative planetary tipping points to act as a catalyst, but rather work proactively to cohere, align all of those movements for the necessary actions, and speak to people's sense of belonging and empowerment in the process.

Because if we don't do that, a lot of that potential is going to be hijacked by many extremist parties.”

Dr. Anneloes Smitsman in Frankly Speaking

You may also like these episodes

57:24

#100 Rachel Davis, Wim Bartels & Filip Gregor: Sustainability Now – 100th Edition Special Debate

Where are we now on sustainability? Listen to Rachel Davis, Vice President and Co-Founder of the Shift Project, Wim Bartels, Senior Sustainability Partner for Europe at Deloitte and Filip Gregor, Head of Responsible Companies Section at Frank Bold

47:23

#99 Robert Adamczyk: What is the State of Play on Green Finance?

How well is sustainable investment progressing in Europe? Listen to Robert Adamczyk, Senior Environmental Adviser at the European Bank for Reconstruction and Development

41:08

#98 Marianne Gros & Robert Hodgson: What’s Coming in Sustainability in 2026?

What's coming up in the sustainability field this year? Listen to Marianne Gros, Sustainability Reporter at Politico Europe, and Robert Hodgson, Energy, Environment and Transport Editor at Euractiv