What is the business case for protecting the environment? Listen to Andreas Beckmann, Regional CEO at WWF Central and Eastern Europe
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How are businesses helping to protect freshwater ecosystems, biodiversity, and habitats?
In this episode of Frankly Speaking, Richard Howitt was joined by Andreas Beckmann, Regional CEO at WWF Central and Eastern Europe, which works on protecting ecosystems and habitats in Czechia, Slovakia, Hungary, Romania, Bulgaria and Ukraine.
Together they discussed the business case for action on nature and how WWF-CEE has worked with companies such as the Coca-Cola Company and Tesco on conservation and restoration of rivers and wetlands in the region.
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Do our ideas about what makes companies competitive actually hinder the shift toward sustainability?

Is it really is possible for companies to "do the right thing"?

There's very little pressure being applied to companies by investors looking at how they're actually behaving and treating human rights as a core business priority. This needs to change.