#89 Brian Hill: Should We Measure the Sustainability of Products Instead of Firms?

What is product-level reporting, and how could it improve the quality and reliability of corporate sustainability reporting?

In this episode of the Frankly Speaking podcast, Richard Howitt was joined by Brian Hill, Academic Director of the Inclusive Economy Center in Sustainability and Organisations Institute at HEC Paris, and Research Director at the French National Centre for Scientific Research, CNRS.

• Together they explored the latest study from HEC Paris on product-level disclosures, and how it could transform sustainability reporting. You’ll also hear more about:  

• Why product level scorecards solve the problem of companies having to make value judgements about sustainability information by leaving these decisions to the consumer  

• How conceptualising sustainability information in the same way as nutrional information will enhance the reliability of the data presented, according to the study  

• What makes product-level reporting more competitive than firm-level reporting  

• The possible roadmaps for the future of product-level reporting  

• How product-level reporting will prevent companies from greenwashing and hiding their negative impacts, according to the study

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