Listen to Antje von Dewitz, CEO of the mountain sports outdoor products manufacturer Vaude.
Frankly Speaking welcomes Antje von Dewitz, Chief Executive Officer of the mountain sports outdoor products manufacturer Vaude, based in rural southern Germany. Vaude has won awards as Germany's greenest company and Antje is an ambassador for the Economy for the Common Good, served as vice president of her industry body, the European Outdoor Group, and she is a past winner of Vanity Fair's Changing Your Mind award.
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“Compare sustainability to digitalization: You would never say that you're too small to be digitalized. If you're not going to learn it, you're going to be erased by the market. I think it's the same thing with sustainability. It is doable! It's the responsibility of every company to know what they do, to know about the things they produce, also outside of Germany. So no matter what size you are, this is the beginning of being capable of responsibility.”
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